Tag: tips and tricks

How to Use Customers’ Birthdays to Improve Retention and Revenue

One of the biggest revenue multipliers of any business is returning customers- they are the force that keeps your business alive. In fact, acquiring a new customer can be up to 5 times more expensive than reconverting a returning one....

/ January 22, 2019

Gamifying the Pop-Up Experience

Why gamification is a game changer for email list building, lead and conversion nurturing and how to maximize its potential The modern-day shopper is busy and focused. 96 percent of Americans shop online and 21 percent of online shoppers report...

/ December 28, 2018

Why You Should Segment Your Marketing Email List

Segmenting marketing emails can significantly improve open and click-through rates, as well as overall campaign results. Here’s why. Most marketers understand that email is an important aspect of successful campaigns. But smart marketers take email marketing to a whole new...

/ December 20, 2018