Category: Best Practices

Why You Should Segment Your Marketing Email List

Segmenting marketing emails can significantly improve open and click-through rates, as well as overall campaign results. Here’s why. Most marketers understand that email is an important aspect of successful campaigns. But smart marketers take email marketing to a whole new...

/ December 20, 2018

Pop-Ups: Prompting You in Good Times and in Bad

The pros and cons of using pop-up notifications for email capture Using pop-up ads to grow your email contact lists can be quite controversial. On the one hand, users hate pop-ups. They appear out of nowhere with seeming disregard for...

/ November 20, 2018