One library · every goal

Gamified popups for Shopify stores.

Every store runs the same 10%-off email popup — and shoppers close it on reflex. Popup gamification changes the trade: a spin-to-win wheel, scratch card, or pick-a-gift box makes the discount feel earned. Across WooHoo campaigns, a gamified pop-up converts around 13.2% of visitors — roughly 3× a static form.

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Goal-based categories

Hand-built templates

3×

Avg. lift vs. static forms

5 min

Setup, any goal

// The plain-English version

What is a gamified popup?

A gamified popup is an email popup where the shopper plays for their reward instead of just receiving it. Instead of a flat "10% off" form, they spin a prize wheel, scratch a card, or pick a gift — and the discount they reveal feels earned. That small shift is why popup gamification consistently out-converts a static form. WooHoo ships three of these mechanics: the spin-to-win popup for Shopify, a scratch card popup, and a pick-a-gift popup.

Gamification is not magic, though. It stops working the moment the prize is junk — a wheel where every slice is "5% off" trains shoppers to close it on sight. The reward has to feel real, the odds have to be tuned, and the timing has to respect the visitor. We wrote all of it down in the gamification playbook.

// The template library, by goal

Pick your goal.
We've already built it.

Every template is filed under what you're trying to do — and they all share the same conditional-logic targeting and brand kit. Pick a goal, drop one in, ship. More templates land every month.

Pick by goal,
not by guess.

Median across WooHoo campaigns — millions of popup impressions every month. Treat these as directional; your traffic and offer will move them.

Welcome offer (email)

4.2%

Multi-step SMS

4.9%

Exit recovery

7.4%

Cart saver

7.17%

Mystery offer

8.4%

Coupon grab

9.4%

Spin-the-wheel ★

13.2%

// WooHoo campaign data + published industry studies · directional.

// How to pick

Pick the popup type
by what you're trying to do.

A short field guide. If you're stuck, the answer is almost always "email capture + a wheel on exit-intent" — but the right answer depends on your brand fit.

Growing the email list?

Lead with a spin wheel — or a mystery offer if you're premium and discount-averse. Add a static welcome offer on second visit as a fallback. Don't double up in the same session — frequency cap matters.

Spin wheel Mystery offer Welcome offer

Recovering lost revenue?

Exit coupons on the way out, cart savers on cart-leave, each pointed at a distinct offer. The biggest lift in this category usually comes from the exit, not the cart.

Exit coupon Cart saver Exit offer

Announcing something time-bound?

A site-wide bar up top plus an instant-discount popup on product pages. The bar reminds; the discount converts. Don't stack three urgency popups on one page.

Free shipping bar Instant discount Special offer

Growing your SMS list?

Phone numbers convert harder than email, so earn the ask. A multi-step opt-in captures the email first and the number on step two — with consent baked in.

Multi-step opt-in Welcome offer Special offer

// FAQ

Gamified popups, answered.

If something isn't here, ping team@getwoohoo.com — we answer in under an hour during business hours.

What is a gamified popup?+

A gamified popup is an email-capture popup where the visitor plays for their reward instead of just receiving it — spinning a prize wheel, scratching a card, or picking a gift. The game adds anticipation and a sense of earning, which is why gamified popups convert around 3× better than static discount forms.

Do gamified popups actually work?+

Yes — published industry studies put gamified popups at roughly 9–13% conversion versus 2–4% for standard popups. WooHoo's median is 13.2%. Merchants echo it: one reviewer saw signups jump from 7 to 75 in three days after switching to a spin-to-win wheel.

Which popup games can I run with WooHoo?+

Spin-to-win is live today. Scratch card and pick-a-gift are in early access, and reel of coupons is on the roadmap. Every game is built into the same drag-and-drop editor and included on every plan — no separate add-on to buy.

Will a gamified popup slow my Shopify store down?+

No. The script loads asynchronously after your page content, needs no theme edits, and works with any Shopify theme. It is under 10KB gzipped, so Lighthouse scores stay green.

// Popup gamification, explained

Keep reading.

Everything behind the spin: the games, the wheel, the benchmarks, and the playbook we built shipping them.

popup games ·spin-to-win popup for Shopify ·popup conversion benchmarks ·the gamification playbook ·gamification campaigns that drive sales ·your popup isn't dead, your strategy is

// Every goal · every plan · every template

Pick a goal.
Ship a working popup by lunch.

Free for the first 500 monthly visitors. No goal lock-in, no usage-trap upgrades. Every category, every game, all 34 templates in every plan.

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