Free · no signup · runs in your browser

What's a popup actually worth to your store?

Plug in your traffic, average order value and conversion rate, and this calculator projects the signups and revenue a gamified popup could add. The defaults are WooHoo's medians — swap in your own numbers for a read you can trust. No signup, no paywall; it all runs in your browser.

// The calculator

Move the sliders.
The math updates live.

The math: baseline visitors × CVR × redemption rate × AOV, before and after switching to a gamified popup. Conservative defaults, no inflated wheel-CVR estimates.

Presets
Monthly visitors80,000
5k500k
Current popup CVR3.5%
1%10%
Wheel CVR (estimate)13.2%
5%20%
Our cohort's median. Your industry's number may differ — see benchmarks.
Average order value (AOV)$84
$20$500
Email → purchase redemption38%
10%60%
% of captured emails that purchase within 30 days. 38% is our cohort median.
Plan cost$99.99/mo
// Live · attributable lift over baseline
$336,773/yr
3.8× your current popup's attributable revenue
10,560
Net-new emails / month
2.1 days
Payback period
$28,065
Attributable revenue / month
4,013
Net-new purchases / month

The inputs are yours — plug in your real traffic, AOV and baseline CVR. The 13.2% wheel preset is WooHoo's gamified median; swap in a lower baseline for a conservative read, since your industry and offer will move the number. Want a baseline by industry? See the popup conversion benchmarks.

// Ship the math, not the spreadsheet

Skip the calculator.
Run the experiment.

Free up to 500 monthly visitors. Plug your store in, watch the actual numbers move within a week.