The 2026 popup conversion benchmark.
Median conversion rates by industry, popup type, traffic source, device, and seasonality. Compiled from WooHoo campaign data and published industry studies. Medians, not promises.
Median CVR · all industries
Baseline
CVR by vertical.
Wheel conversion across 14 industries. Beauty & fashion lead, B2B lags. Always cross-reference your industry's median before declaring your popup "underperforming."
Beauty leads. B2B lags.
Weighted median spin-wheel conversion by industry. Treat as directional — your offer and traffic mix will move the number.
What you ship matters.
Median CVR by popup type across all industries. Spin-the-wheel leads; static email forms remain the floor.
Paid social punches above its weight.
Visitors who came from paid social convert 2× better on popups than organic search. Hot vs. cold intent is doing the work.
BFCM week is not the peak.
CVR by week, all popup types, all industries. The biggest spike isn't Black Friday — it's the week before (Cyber-prep) when visitors are bookmarking offers, not buying.
72% of all popup impressions are mobile.
Mobile dominates the popup category by impressions and by CVR. Stores still optimizing primarily for desktop are leaving money on the table.
Saturday at 11am beats Black Friday.
Median CVR by day of week × hour bucket. Hottest cell is Saturday late morning — Black Friday is the second-hottest. Time your campaigns accordingly.
How these are put together.
A blend of WooHoo campaign data and published industry studies — medians, and directional by design. Here's what that means and what it doesn't.
Data provenance.
The WooHoo side is derived from server-side popup events: an impression is a successful render; a conversion is a unique email captured, counted once per visitor per session. Those medians are then read alongside published industry benchmarks for context.
- Weighted median by impression volume — not mean
- Millions of popup impressions a month across the sample
- 14 industries; low-sample verticals held back until stable
- Bot & ratelimit traffic excluded server-side
- PII never accessed; stats run on aggregates
- Blended with published industry studies for context
Refreshed roughly quarterly. These are baselines to compare your own numbers against — not guarantees. Your traffic, offer and industry will move every figure on this page.
Compiled from WooHoo campaign data and published industry studies. Numbers are medians and directional — use them as a baseline, not a promise. Refreshed July 2026.
Benchmark questions.
More on why the mechanic matters: gamified popups and the gamification playbook.
What is a good popup conversion rate?+
Why do gamified popups convert better?+
Do popups hurt SEO?+
Make the next report more accurate than this one.
If you run a popup tool (us or otherwise) and want to contribute anonymized aggregates to next quarter's benchmark, we'd love the data. Submitters get an early-access link to the report before public release.
- Aggregates only — no PII, no individual visitor data
- You decide what to share: CVR, type, industry, traffic
- Your store is never named in the report
- You'll get the next benchmark a week before public release
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