Early access · shipping to first stores now

The scratch card popup. Thumb-friendly luck.

A foil panel the visitor scratches off to reveal their discount — the gesture that already feels native on a phone. Same capture engine as the wheel, but the fastest interaction we ship, and the strongest on mobile-heavy traffic.

Mobile
First, by design
1 swipe
To the reveal
All plans
Included at launch
EARLYaccess
swipe= reveal
Scratch to win · 24h
Scratch the panel. Keep the code.
25% OFF
SCRATCH HERE
// Why scratching works on phones

The scratch is the swipe.
That's why it's native.

Most popups fight the phone. Scratch cards use the one gesture every thumb already knows. Part of the same family as our gamified popups — built mobile-first from the start.

// 01 — Native gesture

Built for the thumb.

Swiping is the most practiced motion on a phone. A scratch card turns that reflex into the interaction itself — no tiny buttons, no typing before the reward, just a drag across the panel.

// 02 — Tactile reveal

Feels physical.

A wheel spins on its own; a scratch card only moves when you move it. That direct, hand-on-the-outcome feeling is why lottery scratchers have outlived every fancier format — the reveal is earned, stroke by stroke.

// 03 — Light footprint

Works where wheels feel heavy.

A full spinning wheel can crowd a small screen. A single scratch panel stays light and quick — and mobile popups already outconvert desktop, so the format is playing to the phone's strengths.

// Built on the same engine

A new surface on
proven plumbing.

The scratch card is a new front-end on the exact capture engine behind every WooHoo game. Everything the wheel enforces, the card enforces too.

  • Weighted prize odds. Set the probability of every outcome under the foil — the headline prize sits at 0.5% (about 1 in 200) by default, the everyday offer takes the rest.
  • Email before scratch. The panel unlocks after the email is entered, which cuts fake emails by 73% and keeps your list clean.
  • Anti-cheat built in. IP rate limiting, cookie fingerprinting, and 1,200+ blocked disposable-email domains travel with the mechanic.
  • Frequency caps. A default 14-day gap per visitor — stores that show the card every session lose about 60% of the conversion lift.
  • Separate mobile layouts & A/B testing. Design the phone version independently and test it against the wheel — both ship on every plan, including free.
// Scratch card vs spin-the-wheel

Same engine, different feel.

The discount spin wheel has the most data behind it — a median of 13.2% in our campaigns. Scratch is the pick when speed and mobile traffic matter most.

 Scratch cardSpin-the-wheel
InteractionOne swipe to revealSpin and wait for the stop
Best trafficMobile-heavy storesAny traffic, desktop or mobile
Speed Fastest of the set A few seconds of spin
Public data Newer format Most-measured mechanic

// Honest read: the wheel has the most data. Scratch is fastest, strongest on mobile.

See the spin-to-win popup for Shopify
// The mobile case

Merchants already win on mobile.

Scratch cards double down on where WooHoo is already strong. See what merchants report across our 500 Shopify reviews.

Desktop + mobile · France
Mobile

"Easy to use, customizable and easy to translate, and it works well on desktop and mobile. Support is fast to respond."

Alexandra Ledermann Sportswear🇫🇷 France · 9 days
Read →
Email capture · United States
7 → 75

"I had over 750 visitors but only seven email subscribers. After three days my subscribers had jumped to 75! I love how easy it is to set up."

Valentina Beauty🇺🇸 United States · 6 months
Read →
List growth · Hong Kong SAR
Vacuum

"Awesome, beautiful-looking gamification app that works and vacuums in the emails. Just get it. Like, now."

HolyClothing🇭🇰 Hong Kong SAR · ≈2 yrs
Read →
// FAQ

Scratch card questions, answered.

If something isn't here, ping team@getwoohoo.com — we answer within one business day.

What is a scratch card popup?+
A gamified email-capture popup that mimics a physical scratch-off ticket. The visitor scratches a foil panel — with a mouse drag on desktop or a thumb swipe on mobile — to reveal a hidden discount, then enters their email to claim it. The scratch itself is the interaction, which makes it feel native on a phone.
Does scratch-and-win work for email capture?+
Yes. Gamified formats convert far above a static form — published industry studies put them around 9.3%–13.2% versus roughly 3.5% for a plain email popup. Scratch is the fastest interaction of the set and the strongest on mobile-heavy traffic, where the swipe gesture is already second nature.
When is the scratch card available?+
It is in early access now, shipping to the first stores from the WooHoo editor and included in every plan at launch — the free plan included. Start a free account and request access from inside the editor to be first in line for your store.
// Early access · included on every plan

Give phone shoppers
something to scratch.

The scratch card is shipping now to early stores from the WooHoo editor. Start free — up to 500 monthly visitors, no card, no demo call — and request access the moment it lands for your store.

14-day full Pro trial · 5-min setup · cancel anytime