"Easy to use, customizable and easy to translate, and it works well on desktop and mobile. Support is fast to respond."
The scratch card popup. Thumb-friendly luck.
A foil panel the visitor scratches off to reveal their discount — the gesture that already feels native on a phone. Same capture engine as the wheel, but the fastest interaction we ship, and the strongest on mobile-heavy traffic.
The scratch is the swipe.
That's why it's native.
Most popups fight the phone. Scratch cards use the one gesture every thumb already knows. Part of the same family as our gamified popups — built mobile-first from the start.
Built for the thumb.
Swiping is the most practiced motion on a phone. A scratch card turns that reflex into the interaction itself — no tiny buttons, no typing before the reward, just a drag across the panel.
Feels physical.
A wheel spins on its own; a scratch card only moves when you move it. That direct, hand-on-the-outcome feeling is why lottery scratchers have outlived every fancier format — the reveal is earned, stroke by stroke.
Works where wheels feel heavy.
A full spinning wheel can crowd a small screen. A single scratch panel stays light and quick — and mobile popups already outconvert desktop, so the format is playing to the phone's strengths.
A new surface on
proven plumbing.
The scratch card is a new front-end on the exact capture engine behind every WooHoo game. Everything the wheel enforces, the card enforces too.
- Weighted prize odds. Set the probability of every outcome under the foil — the headline prize sits at 0.5% (about 1 in 200) by default, the everyday offer takes the rest.
- Email before scratch. The panel unlocks after the email is entered, which cuts fake emails by 73% and keeps your list clean.
- Anti-cheat built in. IP rate limiting, cookie fingerprinting, and 1,200+ blocked disposable-email domains travel with the mechanic.
- Frequency caps. A default 14-day gap per visitor — stores that show the card every session lose about 60% of the conversion lift.
- Separate mobile layouts & A/B testing. Design the phone version independently and test it against the wheel — both ship on every plan, including free.
Same engine, different feel.
The discount spin wheel has the most data behind it — a median of 13.2% in our campaigns. Scratch is the pick when speed and mobile traffic matter most.
| Scratch card | Spin-the-wheel | |
|---|---|---|
| Interaction | One swipe to reveal | Spin and wait for the stop |
| Best traffic | Mobile-heavy stores | Any traffic, desktop or mobile |
| Speed | ● Fastest of the set | ● A few seconds of spin |
| Public data | ● Newer format | ● Most-measured mechanic |
// Honest read: the wheel has the most data. Scratch is fastest, strongest on mobile.
See the spin-to-win popup for Shopify →Merchants already win on mobile.
Scratch cards double down on where WooHoo is already strong. See what merchants report across our 500 Shopify reviews.
"I had over 750 visitors but only seven email subscribers. After three days my subscribers had jumped to 75! I love how easy it is to set up."
"Awesome, beautiful-looking gamification app that works and vacuums in the emails. Just get it. Like, now."
Scratch card questions, answered.
If something isn't here, ping team@getwoohoo.com — we answer within one business day.
What is a scratch card popup?+
Does scratch-and-win work for email capture?+
When is the scratch card available?+
Give phone shoppers
something to scratch.
The scratch card is shipping now to early stores from the WooHoo editor. Start free — up to 500 monthly visitors, no card, no demo call — and request access the moment it lands for your store.