Variety
"Instant setup. WooHoo offers a variety of games — most other gamified lead apps only offer the spin wheel. We've found WooHoo's lead form very effective."
Destination Gold Detectors🇺🇸 United States · 4 days
Read →Early access · shipping to first stores now
The pick-a-gift popup. Choice beats chance.
Three sealed boxes, one the shopper opens themselves. Same email-capture engine as the wheel — weighted prize odds, anti-cheat, mobile layouts — but the shopper does the choosing. Built for stores where a spinning wheel would feel off-brand.
3
Boxes · you set the odds
Choice
Not chance
All plans
Included at launch
EARLYaccess
choice= agency
Pick your gift · 24h
Choose a box. Open your reward.
Tap a box to reveal
No thanks — just take me to the site
// Why picking converts differently than spinningThe shopper decides.
The shopper decides.
That changes everything.
A wheel decides for the visitor. A pick-a-gift asks them to choose — and the act of choosing pulls different psychological levers. Same family as our gamified popups, tuned for a different kind of store.
// 01 — Agency
Choice beats chance.
When a wheel spins, the outcome happens to the shopper. When they pick a box, they own the decision — and people value what they chose more than what they were handed. The reward feels earned before it's even revealed.
// 02 — Brand fit
No casino chrome.
Spinning wheels carry a carnival feel that fits some stores and fights others. A row of quiet gift boxes reads as premium — it works for luxury, home, and beauty brands where a slot-machine wheel would look wrong on the page.
// 03 — Curiosity gap
Sealed beats shown.
A box you can't see into is an open loop the brain wants closed. The shopper enters an email to find out what they picked — the email is a side effect of satisfying curiosity, not the ask itself.
// Pick-a-gift vs spin-the-wheel
When to use which.
Two mechanics, one engine. The discount spin wheel has the most data behind it — a median of 13.2% in our campaigns. Pick-a-gift is the choice when brand tone matters more than spectacle.
| Pick-a-gift | Spin-the-wheel | |
|---|---|---|
| Mechanic | Shopper picks a sealed box | Shopper spins a weighted wheel |
| Feel | Calm, premium, considered | High-energy, playful, carnival |
| Best verticals | Luxury, home, beauty, editorial | Fashion, DTC, BFCM, high-traffic |
| Discount visibility | Hidden until the box opens | All prizes visible on the wheel |
| Public data | ● Newer format | ● Most-measured mechanic |
// Honest read: the wheel has more data. Pick-a-gift wins on brand tone.
See the spin-to-win popup for Shopify →// Same engine as the wheelA new mechanic on top of
A new mechanic on top of
the features you already trust.
Pick-a-gift isn't a separate product — it's a new front-end on the same capture engine that powers every WooHoo game. Everything the wheel does, the boxes do too.
Weighted odds per box.
Set the probability behind each gift independently. The headline prize can sit at 0.5% — about 1 in 200 — while the everyday offer carries the rest.
Advanced targeting.
The same trigger rules as the wheel: visit count, scroll depth, exit intent, frequency caps, and calendar scheduling for BFCM and launches.
Anti-cheat, built in.
Weighted odds, IP rate limiting, and disposable-email blocking travel with the mechanic — nobody games their way to the big box.
Email before reveal.
The box opens after the email is entered, not before. This single ordering cuts fake emails by 73% and keeps your list clean.
Separate mobile layouts.
Design the desktop and mobile versions independently, so three boxes never cramp a phone screen. Captures route to your ESP by list and tag.
A/B testing on every plan.
Test pick-a-gift against the wheel, or box copy against box copy — A/B testing ships in every tier, including the free plan.
// Early access
Shipping now to early stores.
Pick-a-gift is rolling out from the WooHoo editor to the first accounts. It's included in every plan at launch — the same free-up-to-500-visitors tier that runs the wheel today. Start a free account and request access from inside the editor; you'll be first in line when it lands for your store.
// Why merchants asked for this
Stores wanted more than a wheel.
The most-requested feature from real reviewers was variety — a mechanic that isn't the wheel. Read what merchants say across our 500 Shopify reviews.
15% CVR
"We have 15% CVR and hundreds of thousands in revenue. The design is the best of all the popup apps — it converts, customers love it, and everyone wins."
Lianox🇩🇪 Germany · over 1 yr
Read →Low-key
"Converting very well, and not at all annoying like some of the other games we've tried. Low-key and effective."
Vigorous Innovations🇺🇸 United States · 9 days
Read →// FAQ
Pick-a-gift questions, answered.
If something isn't here, ping team@getwoohoo.com — we answer within one business day.
What is a pick-a-gift popup?+
A gamified email-capture popup built on choice instead of chance. The visitor picks one of several sealed gift boxes, enters their email, and the box they chose opens to reveal their prize — a discount code, free shipping, or a small gift. It converts because the shopper decides, rather than watching a wheel decide for them.
Does a pick-a-gift popup convert better than a spin wheel?+
Both gamified formats convert far above a static email popup — published industry studies put gamified popups around 9.3%–13.2% versus roughly 3.5% for a plain form. The spin wheel has the most public data behind it, so we lead with it. Pick-a-gift shines for premium and design-led brands where a spinning wheel feels off-brand. The honest answer: test both against your own traffic.
Can I control which prizes shoppers can win?+
Yes. Every box carries weighted odds you set — exactly like the wheel. Put the headline prize on a 0.5% box and the everyday offer on the rest, and the reveal still feels fair while the math stays yours to tune.
When is pick-a-gift available?+
It is in early access now — shipping to the first stores from the WooHoo editor, and included in every plan at launch, free plan included. Start a free account and you can request access the moment it lands.
// Early access · included on every plan
Give shoppers
a gift to choose.
Pick-a-gift is shipping now to early stores from the WooHoo editor. Start free — up to 500 monthly visitors, no card, no demo call — and request access the moment it lands for your store.
14-day full Pro trial · 5-min setup · cancel anytime