// Case studies9 min read
What 188 Shopify reviews say about gamified popups.
We read every review of WooHoo on the Shopify App Store — the conversion numbers, the complaints, and what actually makes a spin wheel pay for itself.
// Benchmarks9 min read
Popup conversion benchmarks, 2026 edition.
Directional medians by industry, popup type, traffic source and device — plus how to benchmark your own store honestly.
// Benchmarks7 min read
Spin-to-win conversion rates.
Published studies put spin wheels at 9–13% of visitors. Here's the honest range, what moves you inside it, and when the wheel is the wrong tool.
// Gamification11 min read
Anatomy of a 13.2% popup.
What millions of spin-the-wheel impressions taught us about prize odds, timing, mobile, and the moment gamification stops working.