// Ecommerce11 min read
The BFCM 2026 popup playbook.
What to ship in October, what to change Thursday night, and what to kill on Cyber Monday — a working calendar for popup campaigns that don't melt.
// Ecommerce9 min read
10 discount strategies that build loyalty.
Discounts done carelessly train bargain hunters. Done well, they lift sales and turn one-time buyers into repeat customers. Here are ten ways to do them well.