// CRO6 min read
Free-shipping progress bars for AOV.
"You're $18 away from free shipping" outperforms almost any upsell. The threshold math, placement, and copy that make progress bars work.
// CRO9 min read
The popup A/B tests worth running first.
Most stores test button colors and learn nothing. Six experiments that actually move popup conversion — ordered by expected payoff.
// CRO7 min read
How to raise your Shopify average order value.
Four tactics that get more revenue out of the traffic you already paid for — free-shipping thresholds, smart upsells, bundles, and price anchoring.
// CRO8 min read
Popup metrics that actually matter.
Six numbers tell you whether your email popup is working — and five fixes turn a popup that's measured into a popup that converts.
// CRO6 min read
Convert every type of shopper your store gets.
No two buyers decide the same way. Here are the five shopper types walking into your store — and the one move that converts each of them.
// CRO7 min read
Reduce cart abandonment without begging.
Recover abandoned carts with Shopify popups, exit-intent offers, reminders, and timing rules that protect margin while bringing shoppers back.
// CRO7 min read
Consumer psychology that actually sells.
Shoppers don't decide with a spreadsheet — they decide with feeling. Eight persuasion principles you can build straight into your store.